Ever wondered how YouTube or Netflix seems to know exactly what you might want to watch next?
Recommendation systems analyse what users watch, search for and interact with to identify patterns in behaviour. They also compare your activity with people who have similar interests to predict what content you may enjoy. Over time, the system learns more from every click, search and watch. This allows it to make increasingly personalised suggestions.
The goal is to keep content relevant, engaging and tailored to each user’s interests.

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